--- title: Hire a Fractional CMO or Marketing Director description: Save expensive hiring costs! Connect your business operations with marketing by hiring a Fractional CMO or Marketing Executive. Hire a temporary executive. image: https://www.aeven.co/hubfs/company/open%20graph/aeven-og-1200x628-blue.jpg --- [![Aeven - HubSpot Onboarding, Business Growth Strategies and Fractional CMO Consulting](https://www.aeven.co/hubfs/company/aeven-mobile-175x35-white.png)](https://aeven.co) - [hubspot consulting](https://www.aeven.co/hubspot-consulting?hsLang=en) - [business growth strategies](https://www.aeven.co/business-growth-strategy-plans?hsLang=en) - [fractional cmo](https://www.aeven.co/hire-a-fractional-cmo-or-marketing-director) - [about](https://www.aeven.co/about?hsLang=en) [contact](https://www.aeven.co/contact?hsLang=en) [Let's Talk](https://www.aeven.co/contact?hsLang=en) # Why Hire a Fractional CMO? Are you a start-up, small, or mid-size company that is looking to save costs of hiring a full-time CMO? With the increasing costs, hiring teams, planning actionable plans, and achieving measurable results is more important than ever. [Let's Talk About Your Challenges](https://www.aeven.co/contact?hsLang=en) ## What are Your CMO Scope Expectations? Aligning the role of your CMO with the scope of work is crucial for success. Connecting metrics and expectations to the desired return on investment. #### Strategy Executive Focused on consumer innovation through new products, services and experiences to increase profit. #### Commercialization Executive Focused on increasing revenue through advertising, digital content, social media, events, etc.  #### Enterprise-Wide Executive Focused on aligning strategy and commercialization for maximizing revenue. ## Why Invest in a Fractional CMO? ### Know Your Marketing Strategy is Attributing to Revenue #### Financial Accountability “We need to reframe the conversation, arrive at a common language and set of economics about the financial impact marketing has, and the interrelationship between sales, product, technology, and compliance that is necessary to make growth happen.” - **[Bruce Rodgers, Forbes Contributor](https://www.forbes.com/sites/brucerogers/2017/11/17/six-questions-every-ceo-needs-to-ask-their-cmo/?sh=618a9fbb6900)** #### Marketing Attribution "Marketing can contribute over 50% of firm value when brand, customer and digital assets are properly valued and the impact of marketing performance, collaboration, and perceptions of innovation on financial outcomes are measured." -  **[Peter Bingaman, Mercer’s North American CMO](https://www.forbes.com/sites/brucerogers/2017/11/17/six-questions-every-ceo-needs-to-ask-their-cmo/?sh=618a9fbb6900)** #### 3 out of 10 CMOs don’t consider themselves fully aligned with the business. - **[Forbes, Number One Reason CMOs Fail](https://www.forbes.com/sites/thomasbarta/2018/03/21/the-number-one-reason-why-cmos-fail/?sh=59fe00b21619)** #### Over 40% of CMOs have been in their positions 2 years or less - **[Harvard Business Review, Why CMOs Don't Last](https://hbr.org/2017/07/why-cmos-never-last)** ## Top 3 Reasons to Hire a Fractional CMO The role of the CMO is being reinvented. This leadership position is now a connector of business operations from customer service to development.  ### Know Your Marketing Strategy is Attributing to Revenue #### 1. Free Up Cash Flow Have experienced leadership guiding your vision without the extra overhead of hiring a full-time CMO. #### 3. Scale Revenue Quicker  By accelerating predictable growth revenue, you can increase productivity and decrease time spent.  #### 2. See with New Eyes A fresh look at current business operations provides a non-bias opportunity for your strategic goal initiatives.  ## Common Questions for CMOs and Marketing Directors #### Where should efforts and resources be focused to achieve growth? #### How do I know what technology I need for my business’s growth? #### Is there an awareness, consideration, or decision conversion issue? #### How are customer retention and customer lifetime value being prioritized? ## Hire a Fractional CMO Start freeing up cash flow and ramping up productivity. 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